H3051/H5061
Strategy
Naming
Branding
Visual Identity
Communication
Industrial Design
We transform
values into attributes
Hook is a young padel brand that was born to offer rackets of the best quality and design with the latest technology as its main values. The aim has been to generate a product identity that makes Hook unique, different and capable of transmitting these values in a modern and current way. Valmaseda is in charge of conveying these principles and reflecting them through design.
Mood Board
The direct and indirect market is analyzed, locating opportunities and trends. We study chromatic ranges suitable for positioning. We analyse the possibilities of finishes, gloss matte, types of paints, stamping, reliefs, etc.
Colors are for tastes
A range for all audiences. Different colors for different profiles. All the proposals under the same identity.
Carbon
Fiber
To give importance to the material, a carbon fibre window is designed and, to enhance it even more, the contrast of the colours is played: intense blue, red, and lime green. Daring proposals that enhance Hook's identity lines.
Fiberglass
The Hook H30 are designed for a young and dynamic audience with a striking choromatic range based on neon colors. The glossy material window to make the material stand out.
Icons
Within the identity of Hook, all the technical iconography has been developed, in order to be able to communicate all the technicalities in a coherent, understandable way that expresses strength in all the supports.
Communication
Once the blades are manufactured, commercial efforts begin.
We support the product through catalogues, brand and product manuals, communication elements, point-of-sale help and much more...
