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![concepto-portada.jpg](https://static.wixstatic.com/media/127697_0566a09a5cc845499c276229d56a9868~mv2.jpg/v1/fill/w_980,h_473,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/127697_0566a09a5cc845499c276229d56a9868~mv2.jpg)
Nescafé
Branding & Design
in a cup
"You wake up and start running." Movement is present in our daily lives from the moment we wake up until we go to sleep, but what if we transform it into a harmonious motion? You arrive at the café, order a coffee, and magic happens. This is the concept behind the new cups designed for Nescafé Horeca, "The Calm Movement."
Brand strategy - Product 2D & 3D
Production consultancy
Agency Lacia
Client Nescafé
![NES01 CGI Boceto LR.jpg](https://static.wixstatic.com/media/127697_19d3f28ebb0b48abbbbca57fe7a02420~mv2.jpg/v1/fill/w_490,h_490,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/127697_19d3f28ebb0b48abbbbca57fe7a02420~mv2.jpg)
![Sketch nescafé](https://static.wixstatic.com/media/127697_e41eccaf550c45a2863d9d2c854d1845~mv2.jpg/v1/fill/w_490,h_490,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/127697_e41eccaf550c45a2863d9d2c854d1845~mv2.jpg)
![NES01 Boceto3.jpg](https://static.wixstatic.com/media/127697_cbe3d7de6da64291a6486daccbc9aefd~mv2.jpg/v1/fill/w_490,h_490,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/127697_cbe3d7de6da64291a6486daccbc9aefd~mv2.jpg)
![Boceto nescafé](https://static.wixstatic.com/media/127697_c04093733b8a4c488aab2d0b60d1e388~mv2.jpg/v1/fill/w_490,h_490,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/127697_c04093733b8a4c488aab2d0b60d1e388~mv2.jpg)
![NES01 Boceto4.jpg](https://static.wixstatic.com/media/127697_d12f3646f5a84cdb89659d58c41e90f3~mv2.jpg/v1/fill/w_490,h_490,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/127697_d12f3646f5a84cdb89659d58c41e90f3~mv2.jpg)
![nescafé design](https://static.wixstatic.com/media/127697_c1d145a8da294bc8b4feec5b93a18262~mv2.jpg/v1/fill/w_490,h_490,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/127697_c1d145a8da294bc8b4feec5b93a18262~mv2.jpg)
3D Product Design
Strategy, product design, CAD, CGI rendering, production...
![NES01 CGI Escena frontal picada LR.jpg](https://static.wixstatic.com/media/127697_f8c2932f23354632bb52b59c2e32e772~mv2.jpg/v1/fill/w_490,h_490,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/127697_f8c2932f23354632bb52b59c2e32e772~mv2.jpg)
![Nescafé rendering](https://static.wixstatic.com/media/127697_839699599c9844dc801e24157485c27e~mv2.jpg/v1/fill/w_490,h_489,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/127697_839699599c9844dc801e24157485c27e~mv2.jpg)
![Nescafe-cap_LR.jpg](https://static.wixstatic.com/media/127697_0d6150aec703472a9f5460c052cc7230~mv2.jpg/v1/fill/w_980,h_493,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/127697_0d6150aec703472a9f5460c052cc7230~mv2.jpg)
![Diseño taza nescafé](https://static.wixstatic.com/media/127697_dbb6db3cb87e46bfb3dbce2422514ddd~mv2.jpg/v1/fill/w_490,h_455,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/127697_dbb6db3cb87e46bfb3dbce2422514ddd~mv2.jpg)
![Nescafé cap design](https://static.wixstatic.com/media/127697_d0b10aeb72cb4a5ca0117431d6948897~mv2.jpg/v1/fill/w_490,h_489,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/127697_d0b10aeb72cb4a5ca0117431d6948897~mv2.jpg)
![Nescafe-Planos_LR.jpg](https://static.wixstatic.com/media/127697_c8e19bc3fcf84af9a8c825e2f8f06cbc~mv2.jpg/v1/fill/w_490,h_490,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/127697_c8e19bc3fcf84af9a8c825e2f8f06cbc~mv2.jpg)
![NES02_ph01_Proporciones2.jpg](https://static.wixstatic.com/media/127697_54210bed12d04cb9ac2d1f3f8c37f204~mv2.jpg/v1/fill/w_490,h_490,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/127697_54210bed12d04cb9ac2d1f3f8c37f204~mv2.jpg)
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