Brand strategy - Naming Product 2D & 3D - Production
"Hook" is a young paddle brand that emerges to provide raquets of the highest quality and design, with cutting-edge technology as its core values. The goal has been to create a product identity that makes Hook unique, distinctive, and capable of conveying these values in a modern and current way.
"valmaseda" is responsible for conveying these principles and reflecting them through design.
Turning values into attributes
The direct and indirect market is analyzed to identify opportunities and trends. Suitable color ranges are studied based on positioning. Possible finishes are analyzed, including matte, glossy, types of paints, stamping, reliefs, etc.