Visual identity for the foodtropia product range. A gourmet brand with a focus on quality products.
A simple and clear structure where two elements predominate: the brand reflecting a commitment to excellence, and the product represented with a hand-drawn watercolor that captures the spirit of a range of carefully selected products.
The splash of color adds contrast and to the packaging, highlighting the product and allowing for differentiation among products while maintaining a well defined identity and personality.
Brand Strategy - Identity - Illustration - Production