Visual identity for the foodtropia product range. A gourmet brand with a focus on quality products.

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A simple and clear structure where two elements predominate: the brand reflecting a commitment to excellence, and the product represented with a hand-drawn watercolor that captures the spirit of a range of carefully selected products.

 

The splash of color adds contrast and to the packaging, highlighting the product and allowing for differentiation among products while maintaining a well defined identity and personality.

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