{"id":3671,"date":"2025-10-07T16:12:16","date_gmt":"2025-10-07T14:12:16","guid":{"rendered":"https:\/\/valmaseda.orbidi.online\/?post_type=proyectos&#038;p=3671"},"modified":"2025-12-12T18:01:37","modified_gmt":"2025-12-12T17:01:37","slug":"hook-h20","status":"publish","type":"proyectos","link":"https:\/\/www.valmaseda.es\/en\/proyectos\/hook-h20\/","title":{"rendered":"HOOK H20"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3671\" class=\"elementor elementor-3671\" data-elementor-post-type=\"proyectos\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49858c3 e-flex e-con-boxed e-con e-parent\" data-id=\"49858c3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8acb05e e-con-full e-flex e-con e-child\" data-id=\"8acb05e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fde255 elementor-widget elementor-widget-heading\" data-id=\"6fde255\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">HOOK H20<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-948812e elementor-widget elementor-widget-text-editor\" data-id=\"948812e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Brand strategy - Naming<br \/><\/span><span style=\"font-weight: 400;\">Product 2D &amp; 3D - Production<\/span><\/p><p><span style=\"font-weight: 400;\">Client Hook<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23d0ec3 e-con-full e-flex e-con e-child\" data-id=\"23d0ec3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4c38e9 elementor-widget elementor-widget-heading\" data-id=\"e4c38e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Turning values into attributes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fb8e1d elementor-widget elementor-widget-text-editor\" data-id=\"1fb8e1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\"Hook\" is a young paddle brand that emerges to provide raquets of the highest quality and design, with cutting-edge technology as its core values. The goal has been to create a product identity that makes Hook unique, distinctive, and capable of conveying these values in a modern and current way.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\"Valmaseda\" is responsible for conveying these principles and reflecting them through design.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0b9bec e-flex e-con-boxed e-con e-parent\" data-id=\"c0b9bec\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ca13da1 e-con-full e-flex e-con e-child\" data-id=\"ca13da1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc2a87a elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"dc2a87a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/3-min-1024x576.jpeg\" class=\"attachment-large size-large wp-image-3756\" alt=\"3 min\" srcset=\"https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/3-min-1024x576.jpeg 1024w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/3-min-300x169.jpeg 300w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/3-min-768x432.jpeg 768w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/3-min-1536x864.jpeg 1536w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/3-min-600x338.jpeg 600w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/3-min.jpeg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-561593d e-con-full e-flex e-con e-child\" data-id=\"561593d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e611c3 elementor-widget elementor-widget-heading\" data-id=\"3e611c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mood Board<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5135027 elementor-widget elementor-widget-text-editor\" data-id=\"5135027\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The direct and indirect market is analyzed to identify opportunities and trends. Suitable color ranges are studied based on positioning. Possible finishes are analyzed, including matte, glossy, types of paints, stamping, reliefs, etc.\u00a0 <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9376029 e-flex e-con-boxed e-con e-parent\" data-id=\"9376029\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-efc38e9 e-con-full e-flex e-con e-child\" data-id=\"efc38e9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f460a4 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"5f460a4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"578\" src=\"https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/Captura-de-pantalla-2019-10-31-a-las-19.53.41-min-1024x740.png\" class=\"attachment-large size-large wp-image-3751\" alt=\"Captura de pantalla 2019 10 31 a las 19.53.41 min\" srcset=\"https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/Captura-de-pantalla-2019-10-31-a-las-19.53.41-min-1024x740.png 1024w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/Captura-de-pantalla-2019-10-31-a-las-19.53.41-min-300x217.png 300w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/Captura-de-pantalla-2019-10-31-a-las-19.53.41-min-768x555.png 768w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/Captura-de-pantalla-2019-10-31-a-las-19.53.41-min-600x434.png 600w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/Captura-de-pantalla-2019-10-31-a-las-19.53.41-min.png 1226w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c632321 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"c632321\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"512\" src=\"https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/4-min-1024x655.png\" class=\"attachment-large size-large wp-image-3755\" alt=\"4 min\" srcset=\"https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/4-min-1024x655.png 1024w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/4-min-300x192.png 300w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/4-min-768x491.png 768w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/4-min-600x384.png 600w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/4-min.png 1352w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e692c62 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"e692c62\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"578\" src=\"https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/5-min-1024x740.png\" class=\"attachment-large size-large wp-image-3754\" alt=\"5 min\" srcset=\"https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/5-min-1024x740.png 1024w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/5-min-300x217.png 300w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/5-min-768x555.png 768w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/5-min-600x434.png 600w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/5-min.png 1226w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1be1212 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"1be1212\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"578\" src=\"https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/Captura-de-pantalla-2019-10-31-a-las-19.54.02-min-1024x740.png\" class=\"attachment-large size-large wp-image-3749\" alt=\"Captura de pantalla 2019 10 31 a las 19.54.02 min\" srcset=\"https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/Captura-de-pantalla-2019-10-31-a-las-19.54.02-min-1024x740.png 1024w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/Captura-de-pantalla-2019-10-31-a-las-19.54.02-min-300x217.png 300w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/Captura-de-pantalla-2019-10-31-a-las-19.54.02-min-768x555.png 768w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/Captura-de-pantalla-2019-10-31-a-las-19.54.02-min-600x434.png 600w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/Captura-de-pantalla-2019-10-31-a-las-19.54.02-min.png 1226w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f42909c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"f42909c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"578\" src=\"https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/5-min-1024x740.png\" class=\"attachment-large size-large wp-image-3754\" alt=\"5 min\" srcset=\"https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/5-min-1024x740.png 1024w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/5-min-300x217.png 300w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/5-min-768x555.png 768w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/5-min-600x434.png 600w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/5-min.png 1226w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33d7ab3 e-con-full e-flex e-con e-child\" data-id=\"33d7ab3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b668398 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"b668398\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"896\" src=\"https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/PRI25_Pala-H20.13.png\" class=\"attachment-large size-large wp-image-3768\" alt=\"PRI25 Pala H20.13\" srcset=\"https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/PRI25_Pala-H20.13.png 672w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/PRI25_Pala-H20.13-225x300.png 225w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/PRI25_Pala-H20.13-600x800.png 600w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a5f7be elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"7a5f7be\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"896\" src=\"https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/PRI25_Pala-H20.11.png\" class=\"attachment-large size-large wp-image-3766\" alt=\"PRI25 Pala H20.11\" srcset=\"https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/PRI25_Pala-H20.11.png 672w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/PRI25_Pala-H20.11-225x300.png 225w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/PRI25_Pala-H20.11-600x800.png 600w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7f9f5a elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"d7f9f5a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"896\" src=\"https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/PRI25_Pala-H20.12.png\" class=\"attachment-large size-large wp-image-3767\" alt=\"PRI25 Pala H20.12\" srcset=\"https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/PRI25_Pala-H20.12.png 672w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/PRI25_Pala-H20.12-225x300.png 225w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/PRI25_Pala-H20.12-600x800.png 600w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b84051 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"2b84051\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"896\" src=\"https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/PRI25_Pala-H20.10-min.png\" class=\"attachment-large size-large wp-image-3791\" alt=\"PRI25 Pala H20.10 min\" srcset=\"https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/PRI25_Pala-H20.10-min.png 672w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/PRI25_Pala-H20.10-min-225x300.png 225w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/PRI25_Pala-H20.10-min-600x800.png 600w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fe0aab elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5fe0aab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/HOOK-PLATINUM-H20_3-min-768x1024.jpg\" class=\"attachment-large size-large wp-image-3792\" alt=\"HOOK PLATINUM H20 3 min\" srcset=\"https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/HOOK-PLATINUM-H20_3-min-768x1024.jpg 768w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/HOOK-PLATINUM-H20_3-min-225x300.jpg 225w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/HOOK-PLATINUM-H20_3-min-1152x1536.jpg 1152w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/HOOK-PLATINUM-H20_3-min-1536x2048.jpg 1536w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/HOOK-PLATINUM-H20_3-min-600x800.jpg 600w, https:\/\/www.valmaseda.es\/wp-content\/uploads\/2025\/10\/HOOK-PLATINUM-H20_3-min-scaled.jpg 1920w\" 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